gu_de was launched in 2016 F/W by designer Ji Hye Koo who gets inspiration from 1970's mood. We regard timeless beauty is our essential and try to interpret 70's from unique design and high quality materials. We show the best quality at a reasonable price and try to continue our eternal philosophy of timeless beauty so gu_de can be "New Classic" to someone by signature items along with interesting variation product line for every season.